Privacy Policy
Last Updated October 2024
1. Overview
Particle Automation, LLC, DBA Lacy Autonomous Intelligence (“Lacy.ai,” “we,” “us,” and “our”) respects your privacy and is committed to protecting it through compliance with this Privacy Policy (“Privacy Policy”). This Privacy Policy describes how we collect and use your Personal Information when you visit our website at https://www.lacy.ai or otherwise use the Platform as described further in the Terms of Service, and any information you may provide in electronic messages to Lacy.ai.Please read this Privacy Policy to understand our policies and practices regarding your Personal Information and how we will handle it. If you do not agree with our policies and practices, do not use the Platform. By accessing or using the Platform, you agree and consent to this Privacy Policy.Lacy.ai may change this Privacy Policy at any time, at its discretion. Your continued use of the Platform after we make changes is deemed to be acceptance of and consent to those changes, so please check the Privacy Policy periodically for updates.This Privacy Policy is subject to and governed by the Lacy.ai Terms of Service. The Services are part of the Platform and are described further in the Terms of Service.
2. The Types of Information That Lacy.ai Collects About You and How Lacy.ai Collects Information About You
Lacy.ai may collect two types of information from you when you visit the Platform: Personal Information and Non-Personal Information (collectively “Information”).
“Personal Information” refers to data by which you may be personally identified, such as name, email address, employer, job title and department, and telephone number.
“Non-Personal Information” means data that is about you but does not identify you specifically. If you do nothing during your visit to our Platform but browse, read pages, or view content, we will gather and store Information about your visit that does not identify you personally.
We collect Information:
Directly from you when you provide it to us. When you subscribe to a newsletter, create an account, make a purchase, or request information from Lacy.ai, we will ask for things like your name, contact, billing, shipping, and communication information, and account ID or credentials in order to fulfill your request. If you set up an appointment with us through the Platform, attend a trade show or event, or otherwise contact us, you may also voluntarily provide similar information. If you submit any Personal Information about other people to us or to our service providers, you are responsible for making sure that you have the authority to do so and to allow us to use their Personal Information in accordance with this Privacy Policy (for example, by asking for their consent).
From third parties. We obtain information through partners, vendors, suppliers, and other third parties. These parties from whom we obtain information are typically corporate enterprises (although some may also be educational or public enterprises), and they may be located in any of the locations in which we do business. These enterprises largely fall into the following categories: advertising and marketing companies, data set and information vendors, public database providers, social media platforms, partners, providers of products or services, hosts or vendors at events or trade shows, research partners, or enterprises that use Lacy.ai Services.
We take steps to confirm that information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your Personal Information to us. We might also obtain information through a partner, or co-create datasets with a partner, as part of our business operations. This kind of data is used for work like improving the Platform and other Lacy.ai Services, enhancing existing products, and developing new capabilities and features. In some cases, we combine Personal Information about individuals that we receive from multiple sources, including information collected directly from you or through your use of the Platform.
Automatically as you navigate through the Platform or during the time in which you utilize our Services. We collect information about how you interact with the Platform through the use of cookies, pixel tags, and similar technologies. Please view our separate Cookies Policy for more information on our use of cookies and similar technologies, how you can manage cookies, and how we respond to Do Not Track signals.
3. How Lacy.ai Uses Personal Information It Collects About You and the Purposes for the Collection and Use
We use Personal Information that we collect about you or that you provide to us for the following purposes:
For Functionality and Development of the Platform and Lacy.ai Services. We use information to provide, offer, and personalize the Platform and other Lacy.ai Services provided to you. Some information, like your IP address, is used to communicate with your device to provide network connectivity, measure usage levels of the Platform, diagnose server problems, and provide security features. Other business purposes that depend on the use of your information include data analysis related to testing, modifying, improving, or developing new products, services, and technologies, and identifying trends. Some Platform features may leverage artificial intelligence (“AI”) tools to enhance performance capabilities.
We do NOT retain Personal Information to develop, improve, or train generalized AI or machine learning models, including user data provided via third-party APIs, including but not limited to Google Workspace APIs. Lacy.ai’s Platform’s use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.
For Customer Support, Platform Updating, and Reporting. The Platform may use information to provide Lacy.ai with updates and reports, and to check that the Platform is working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized to provide you with up-to-date security, versions, features, options, and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain the Platform. We also rely on the Personal Information you provide to us to provide you with customer support for the Platform and other Lacy.ai Services, and to verify eligibility for promotional offers.
For Business Operations. We use information to operate our business; for example, to perform accounting, auditing, billing, reconciliation, and collection activities. Other business purposes that depend on the use of your Personal Information include crime or fraud monitoring and prevention, protecting our legal rights, and performing contractual obligations. We also use Personal Information to contact you to advertise, market, and sell Lacy.ai Services in accordance with your communications preferences.
To Communicate. We use contact information to send messages; to provide Lacy.ai Services; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys, or do focused research or studies which may require you to voluntarily share Personal Information in order to participate. These activities typically have additional notices that provide more information about the use of your Personal Information and to which you may be asked to consent.
For Advertising and Marketing. We may use Personal Information collected from you, combined with information about what advertisements you viewed and other information we collect, to enable us to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose whether to allow or deny uses or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, we may not be able to provide you with certain personalized Lacy.ai Services and content on the Platform.
For Statistical Purposes to Improve the Platform. We may compile Platform statistics into traffic reports, which help Lacy.ai understand, anticipate, and respond to user needs. For example, if we learn of heightened interest in certain aspects of the Lacy.ai Platform, we are likely to highlight that information on the Platform homepage. This Information helps us create a better overall experience for Platform users.
4. How Lacy.ai Protects Your Information
The Platform is designed to provide reasonable and appropriate administrative, technical, and organizational security measures to protect your Personal Information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access, alteration, use, or disclosure. We require our suppliers and vendors to apply similar protections when they access or use Personal Information that we share with them. Users of the Platform must also do their part in protecting the data, systems, networks, and services they are utilizing. No technology, data transmission, or system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that your password to any Lacy.ai account has been compromised), please immediately notify us by contacting us using the instructions in the “How to Contact Us” section below.
5. When Lacy.ai Shares Your Information
We work through our affiliates to provide the Platform and other Lacy.ai Services. We also work with authorized suppliers and business partners. When we share your Personal Information with these companies, we put in place appropriate measures to limit the use of your information only for legal and authorized purposes that are consistent with this Privacy Policy, as well as appropriate confidentiality and security measures.We also share information with third parties for advertising and marketing; when required by law or to respond to legal processes; to protect our customers; to protect lives; to maintain the security of the Platform; and to protect our legal rights. We may disclose Personal Information that we collect or you provide as described in this Privacy Policy:
With Affiliates and Subsidiaries. For purposes limited to and consistent with this Privacy Policy.
With Suppliers. Our authorized vendors and suppliers may require Personal Information to provide services we have contracted for, such as product delivery, website hosting, data analysis, IT services, auditing, or customer service. We use a wide variety of software and tools at Lacy.ai, and we process Personal Information using these tools as a regular course of business. Our contracts with suppliers and vendors include provisions to protect your Personal Information and limit its use.
With Partners. We occasionally have relationships with third parties that are not suppliers or vendors but are working with us to offer certain opportunities such as marketing and similar promotions, to enable joint products or research studies, or to facilitate services on the Platform. In these cases, additional terms or Privacy Policies may be provided. For third parties or uses not described in this Privacy Policy, we share your information only with a lawful basis to do so.
For Advertising and Marketing. We share your information with our third-party company partners to prepare and deliver advertising and marketing content, to provide content services and to enable them to provide you with more personalized ads and to study the effectiveness of our campaigns. In particular, we use third-party companies to communicate regarding goods and services that may be of interest to you, in accordance with your preferences.
For Connections to Social Networks and Third-Party Services. Where you are using our Services and have chosen to connect your social network profiles to the Lacy.ai Services, or if you authorize a third-party service to access your account, you are agreeing to provide information about you to the social networks and the third-party services under their respective terms and privacy policies.
Sales, Mergers & Acquisitions. We may disclose Personal Information as part of a contemplated or actual corporate transaction such as a reorganization, merger, sale, joint venture, assignment, transfer, or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings).
With Your Consent. Lacy.ai may disclose your Personal Information to any other person or entity where you consent to the disclosure. For information about how to decline our advertising and marketing, please see the section entitled "Your Choices & Rights" below.
We do NOT share your phone number or opt-in consent with third parties unless we’ve received your express written consent to do so.
We also share non-personally identifiable information, such as anonymized or aggregated information, with suppliers for purposes such as analysis, identifying trends in the areas of our products, and to help research and develop new Lacy.ai Services.
Lacy.ai does not sell any of your Personal Information for monetary compensation.
6. Information From Children
We do not knowingly collect, use, or disclose information from children under 16. If we learn that we have collected the Personal Information of a child under 16—or the equivalent minimum age depending on the jurisdiction, such as 13 in the United States per the Children’s Online Privacy Protection Act—we will take steps to delete the information as soon as possible. If you are under 16, do not provide any Information about yourself to Lacy.ai, including your name, address, telephone number, or email address. If you become aware that Information of a child under 16 years of age has been provided, please use one of the methods provided under the “How to Contact Us” section below.
7. Links to Other Websites and Services
We are not responsible for the practices employed by websites or services linked to or from the Platform, including the information or content contained therein. This Privacy Policy does not address, and we are not responsible for, the policies and practices of third parties or other organizations that are not operating on Lacy.ai’s behalf, including policies and practices related to privacy and security, data collection, processing, use, storage, and disclosure. This includes: (a) any third party operating any site or service to which the Platform links—the inclusion of a link on the Platform does not imply endorsement of the linked site or service by us or by our affiliates; or (b) any app developer, app provider, social media platform provider, operating system provider, wireless service provider, or device manufacturer (such as Facebook, Apple, Google, Microsoft, LinkedIn, etc.)—including any Personal Information you disclose to other organizations through or in connection with the Platform or other Lacy.ai Services.
8. Do Not Track
Some browsers incorporate a "Do Not Track" (“DNT”) feature that, when turned on, signals to websites and online services that you do not want to be tracked. At this time, the Platform does not respond to DNT signals.
9. Your Legal Rights
Lacy.ai respects your rights in how your Personal Information is used and shared. Depending on where you live, you may have rights to request access or corrections to your personal data and make choices about the kinds of marketing materials you receive (or choose not to receive marketing from Lacy.ai at all). See below for more information, depending on your location.
10. European Privacy Rights
If you are in the European Economic Area (EEA), the United Kingdom (UK), or Switzerland, you may have additional rights under the GDPR, the UK GDPR, or the nFADP. These rights include access, correction, deletion, and portability of your Personal Information, as well as the right to object to and restrict processing. You can exercise these rights by contacting us as described in the "How to Contact Us" section below.
Access, Correction, or Deletion of Your Information. You may contact us to request access to or deletion of your Personal Information. If you request a deletion, we may still retain certain information for recordkeeping purposes or if legally required to complete transactions or other activities you initiated prior to the deletion request.
Data Privacy Rights Specific to the EEA, UK, and Switzerland. You can object to our processing of your Personal Information, request restriction of processing, or request portability of your data. If we rely on your consent to process your Personal Information, you can withdraw it at any time. This will not affect the lawfulness of processing carried out before withdrawal.
Authorized Representatives in the EU and UK. Lacy.ai is the data controller of your Personal Information collected through our Platform in the EEA and UK. You may contact us using the details provided in the "How to Contact Us" section if you have questions about how your Personal Information is used.
11. California Privacy Rights
This section applies to California residents only, under the California Consumer Privacy Act (CCPA). California residents have rights regarding the collection, use, and sharing of their Personal Information, including the right to request access, deletion, correction, and to opt out of the sale or sharing of their Personal Information.
Access, Deletion, or Correction Requests. California residents can request access to, deletion, or correction of their Personal Information by contacting us as described in the "How to Contact Us" section. Lacy.ai will verify your identity before processing such requests and may retain Personal Information as required by law.
Opting Out of the Sale of Personal Information. Lacy.ai does not sell your Personal Information for monetary compensation. However, you have the right to opt out of the sharing of Personal Information for targeted advertising purposes. You may submit this request by contacting us as described in the "How to Contact Us" section.
12. Colorado Privacy Rights
Colorado residents have rights under the Colorado Privacy Act (CPA), including the right to access, correct, delete, and opt-out of the processing of their Personal Information for targeted advertising, sales, or profiling. Colorado residents can exercise these rights by submitting a request through the "How to Contact Us" section.
13. Connecticut Privacy Rights
Connecticut residents have rights under the Connecticut Data Privacy Act (CTDPA) to access, delete, correct, or opt-out of the processing of their Personal Information for targeted advertising, sale, or profiling. You can exercise these rights by contacting us through the "How to Contact Us" section.
14. Utah Privacy Rights
Utah residents have rights under the Utah Consumer Privacy Act (UCPA) to access, delete, correct, or opt-out of the processing of their Personal Information for targeted advertising, sale, or profiling. You may submit a request to exercise your rights using the "How to Contact Us" section.
15. Virginia Privacy Rights
Virginia residents have rights under the Virginia Consumer Data Protection Act (VCDPA) to access, delete, correct, or opt-out of the processing of their Personal Information for targeted advertising, sale, or profiling. You may submit a request to exercise these rights by contacting us using the details provided in the "How to Contact Us" section.
16. Retention of Your Personal Information
Lacy.ai will retain your Personal Information only for as long as is necessary to fulfill the purposes for which it was collected, including satisfying legal, regulatory, tax, accounting, or reporting requirements. In determining the retention period, we consider factors such as the nature and sensitivity of the data, the risk of harm from unauthorized access or disclosure, and the applicable legal obligations. In some cases, we may anonymize your data so it can no longer be associated with you, in which case we may use the information indefinitely without further notice.
17. International Transfers of Personal Information
Lacy.ai operates globally, and as such, we may transfer your Personal Information internationally, including to countries outside your location. When transferring data, we ensure compliance with applicable legal requirements, including implementing appropriate safeguards such as standard contractual clauses. Transfers from the EEA, UK, or Switzerland will comply with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
18. Data Privacy Framework
Lacy.ai complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), UK Extension to the EU-U.S. DPF, and Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF).
19. Security of Your Personal Information
Lacy.ai is committed to safeguarding your Personal Information and implements a variety of security measures, including encryption, access control, and monitoring to protect against unauthorized access, loss, misuse, or alteration of your data. While we take reasonable precautions, no system can be entirely secure. If you suspect any breach of security, contact us immediately using the information provided in the "How to Contact Us" section.
20. Your Choices & Rights
Lacy.ai offers you the ability to control how your Personal Information is collected, used, and shared. Depending on your location, you may have the right to access, correct, delete, or object to the processing of your data. You may also manage your marketing preferences, opt-out of specific data collection technologies such as cookies, or withdraw consent for data processing at any time.
Manage Communication Preferences. You can manage your communication preferences by accessing your account settings or by contacting us directly. You may also opt out of marketing emails by following the unsubscribe instructions included in each email.
Cookies and Similar Technologies. You can manage your cookie preferences through your browser settings or by visiting our Cookies Policy page for more information about how we use cookies and how you can control them.
21. Changes to This Privacy Policy
Lacy.ai may update this Privacy Policy from time to time. Any changes will be posted on this page, and if the changes are significant, we will provide a more prominent notice, such as through email or by placing a notice on our Platform. Your continued use of the Platform after any such updates constitutes acceptance of the revised Privacy Policy.
22. How to Contact Us
If you have any questions, concerns, or requests related to this Privacy Policy or the processing of your Personal Information, you can contact us through the following channels:
Email: privacy@lacy.ai
Mail: Lacy.ai, ATTN: Privacy Department, 8 The Green Ste A, Dover, DE 19901
For individuals in the European region, you can contact our data protection representatives:
Email: privacy-europe@lacy.ai
Lacy.ai is committed to addressing any concerns you may have regarding your privacy. If you feel that your data protection rights have been violated, you have the right to file a complaint with your local data protection authority.